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Got CRM? Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

Learn how these systems complement each other, and why you need both.

Got CRM? Why You Need Marketing Automation, Too eBook cover


In this eBook, you’ll learn:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

Download this eBook to learn more!

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